HERTZ COLLECTIONS

UI visual design for responsive landing pages

BRIEF & SOLUTION

During my time at Hertz I had the opportunity to create the UI Visuals of the landing pages for one of their main product, the Collections. There are four very different, but equally enjoyable collections to choose from the Family, Fun, Green, Prestige and Dream Collections. The main focus was on the creation of a simple engaging landing page. This would be a template for all the other European countries that are part of Hertz International since each country has on offer different hero car for each collection.
My responsibilities included not only to design the UI Visuals for these pages, working together with the UX designers and developers, but also to to source the images for the Green, Prestige and Dream Collection, that would be used throughout the creative materials related to these subdivisions.
Art
Direction
Responsive
Design
Esthetics & Composition
Brand
Awareness
Image
Sourcing
HTML/CSS
Awareness
Illustrator
Photoshop

 

 

 

DESKTOP

TABLET

MOBILE