THE DREAM COLLECTION

responsive web design

BRIEF & SOLUTION

By the end of 2014 Hertz has decided to provide it’s customers with a separate unique and more luxurious visual platform when presenting The Dream Collection. Due to the marketing and renting of the product to High-End Clients the direction I felt as being the most relevant one was a more luxurious approach, with a clean design yet fine and subtle graphical elements.
In this instance my task was to create a mini website promoting the Hertz Dream Collections. The main focus was on the creation of a luxurious website that emphasises a special atmosphere. This would be a template for all the other European countries that are part of Hertz International, created in a way that it’s flexible enough to be used in other markets around Europe such as France, Italy or Germany. The design it’s responsive for an easy access to all devices if tablets or smart phones.
Brainstorming
Art Direction
Esthetics & Composition
Brand
Awareness
Image
Sourcing
HTML/CSS
Awareness
Tones &
Colours
Multilingual
Illustrator
Photoshop

DESKTOP

TABLET

MOBILE