
THE DREAM COLLECTION
responsive web design
		BRIEF & SOLUTION
		By the end of 2014 Hertz has decided create a separate mini website to their more luxurious car collection The Dream Collection. Visually the goal was to create a clean design yet fine and subtle graphical elements.
In this instance my task was to create a mini website promoting the Hertz Dream Collections. The main focus was on the creation of a luxurious website that emphasises a special atmosphere. This would be a template for all the other European countries that are part of Hertz International, created in a way that it’s flexible enough to be used in other markets around Europe such as France, Italy or Germany. The design it’s responsive for an easy access to all devices if tablets or smart phones.

Brainstorming

Art Direction

Esthetics & Composition

Brand
 Awareness
		
Image
 Sourcing
		
HTML/CSS
 Awareness
		
Tones &
Colours
		
Multilingual

Illustrator









